Published On: Mon, Aug 1st, 2016

Zoomcar & DLF Promenade presents – “Art with a Heart” hand painted graffiti cars

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zoomcarNew Delhi: Zoomcar in association with DLF Promenade hosted an exclusive initiative to apprise people on ‘Women’s rights and empowerment’ through art, music and engaging quizzes. The campaign involved artists to create visually appealing graffiti art, on two Nano Cars from Zoomcar at DLF Promenade Mall, Vasant Kunj on 30th & 31st July 2016.

The hand painted cars will aim to give an artistic expression to the pressing cause of women empowerment. This coupled with live music and awareness led engagement activities lead to impact awareness and participation from patrons of the mall.

In addition, Zoomcar will now conduct roadshows across Delhi for a week with the cars and then open them for customer bookings. On this occasion, Mr. Greg Moran, Founder, Zoomcar said, “Women Rights and Empowerment is a serious issue in Delhi. We intend to create social awareness via an innovative medium of art on our cars. The proud customers who rent these beautifully painted Nano cars will not only be hiring a piece of art but also spreading an important social message as they zoom around the town!!”

Ms. Dinaz Madhukar, Senior VP & Mall Head DLF Promenade said, “Issues like women empowerment are very close to our heart and we are happy to support this unique initiative by Zoomcar.”

DLF Promenade will further show support for this initiative by running an exclusive social media campaign to achieve further sensitization towards the cause.

There was also a live music performance by musician Sonali Vij, and a quiz session by SHE: Women Warriors.

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