Published On: Fri, Jan 22nd, 2016

ZEE Jaipur Literature Festival Session announcement: Make in India

jlffJaipur: The Government’s Make In India campaign aims to attract foreign investment in job-creating manufacturing industries, and the slogan has established a strong brand image. Amitabh Kant makes an appearance at ZEE Jaipur Literature Festival to discuss the prospects of the campaign’s success and the stumbling blocks in its path.
This is a huge opportunity to hear from a creative and innovative politician who has had a significant influence on the shape of India today.

Amitabh Kant is the Secretary of the Department of Industrial Policy and Promotion for the Government of India, where he has been steering two of the government’s major campaigns to attract investments and create jobs: Make in India and Start Up India. He is author of Branding India – An Incredible Story and has been a key driver of the Incredible India and God’s Own Country campaigns, which positioned and branded India and Kerala state as leading tourism destinations. In March, Kant will start his term as Chief Executive Officer of NITI Ayog.

John Elliot is a former Financial Times journalist, who has been based in Indian for over 20 years and has also written for The Economist, New Statesman and Fortune magazine. His prize-winning book IMPLOSION: India’s Tryst with Reality has been issued through HarperCollins 360 global publishing as an updated paperback. Based in New Delhi, he writes a blog on South Asian current affairs called Riding the Elephant that also appears on the websites of Newsweek, The Independent and Asia Sentinel.

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