Published On: Fri, Mar 18th, 2016

TCS named official technology partner for Virgin Money London Marathon

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12243589_10153742994867296_4525311620915696926_nMumbai: Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading global IT

services, consulting and business solutions organisation, today announced a three year
partnership with the Virgin Money London Marathon to enhance the digital experience
delivered to marathon participants. Under the terms of the partnership, TCS will become the
race’s official technology partner for the 2016, 2017 and 2018 events.

First established in 1981, and part of the World Marathon Majors, the Virgin Money London
Marathon is considered one of the world’s foremost marathons. A record total of 247,069
people entered the ballot for the 2016 race, with 37,000+ runners expected to take part on
Sunday April 24. This year’s race is also set to see a major milestone, with the London
Marathon’s one millionth finisher crossing the finish line on The Mall.

The modern marathon exemplifies the ways in which digital technology is transforming all
aspects of society with social media, smartphone applications, fitness trackers and
wearables giving marathon participants a wealth of data and insight to help guide their
preparation and boost performance. The Virgin Money London Marathon is already a leader in
the use of digital technology, having announced the creation of the world’s first digital
marathon in 2014. Through this endeavor, British astronaut Tim Peake is training to become
the first man to run a marathon in space, during the 2016 edition of the event.

The partnership with the Virgin Money London Marathon also builds on TCS’ ongoing brand
investment in the UK. TCS was recently awarded Business Superbrands status in the UK in
recognition of its growing profile, has been consistently ranked number one for customer
satisfaction in the UK IT Services sector by analyst firm Whitelane and has been recognised
as the UK’s Top Employer by the Top Employers Institute.

Shankar Narayanan, country head, UK and Ireland, TCS, commented: “We are delighted to be
the Official Technology Partner for the Virgin Money London Marathon. As an organisation
that believes in giving back to the communities in which we operate, in striving for ever
better performance, and in using digital innovation to help achieve our goals, Tata
Consultancy Services shares many of the core values of the Virgin Money London Marathon. We
look forward to collaborating with the London Marathon team to enhance the digital
experience of the race, both for the participants and the millions of supporters that
follow the event, in London and across the world.”

Hugh Brasher, event director, Virgin Money London Marathon, commented: “We are delighted to
have Tata Consultancy Services as our Official Technology Partner. Having a partner with a
deep understanding of the importance of technology and how digital services can enhance
customer satisfaction, will bring huge benefits to the organisation and, more importantly,
enhance the marathon experience for runners and spectators.”

The agreement is the latest example of TCS’ commitment to using digital technology to
foster health and wellbeing. At TCS, health and wellness is promoted through TCS’ internal
running programme, Fit4Life. The programme sees TCS making a donation to charity for every
kilometer and every hour of fitness an employee logs through its internal Fit4Life app.
Over six million kilometers have been logged annually, equivalent to 150 laps around the
earth. TCS already partners with seven of the world’s leading races, including title
sponsorships of the TCS Amsterdam Marathon, TCS New York City marathon, and TCS World 10k

With a workforce of more than 11,000 people in the UK, TCS is one of the country’s leading
digital employers. The company has offices in more than 30 UK locations, including London,
Edinburgh, Manchester, Leeds, Ipswich, Norwich, Peterborough and Liverpool. These sites
help to deliver digital projects for more than 150 TCS customers in the UK, including
Boots, BT, Diageo, National Grid, Nationwide, NEST, Marks & Spencer, Thames Water and
Virgin Atlantic. The company’s commitment to its people has been recognised with several
recent awards: earlier this year TCS was named the number one employer in the UK by the Top
Employers Institute and Company of the Year at the 2016 Employee Engagement Awards.

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