Published On: Fri, Sep 9th, 2016

Subway® India Launches Two New Shaahi Subs

muglaiNew Delhi: SUBWAY® India has unveiled two new submarine sandwiches (subs) named Veg Seekh sub and Chicken Kofta sub at an attractive price point of Rs 115 (taxes extra) and Rs 130 (taxes extra), respectively.

Inspired by the popular Mughlai cuisine, the new shaahi subs, promise a royally flavorful experience to SUBWAY® customers’ palates. The exquisite subs are available across all SUBWAY® restaurants in the country for a limited period only.

The Veg Seekh sub comes filled with the goodness of fresh veggies and vegetarian Kebabs specially prepared from Bengal gram and soya granules sprinkled with authentic Indian spices. The Chicken Kofta sub features a tasty filling of Chicken Koftas or meatballs made from coarsely ground chicken mixed with exotic Indian herbs, spices and cooked to perfection. “The shaahi subs would help reinforce our guests’ brand affinity and consideration giving them yet another tempting reason to visit SUBWAY. We are also promoting these subs through a 360 degree marketing campaign,” said Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.

The marketing campaign comprises in-store collaterals, television commercial (https://www.youtube.com/watch?v=_PfZslxadSs), print advertisements, radio spots, mobile, out of home billboards, digital and social mediums.

Mr Ranjit Talwar, Country Head Subway Systems India Pvt. Ltd. said, “SUBWAY’s focus on customization enables it to innovate and create new products mostly inspired from well-loved local Indian flavours.”

The much loved sandwich chain is known for its delectable subs and salads prepared right in front of the customer using an assortment of veggies and breads that are baked fresh in each SUBWAY® restaurant, everyday. SUBWAY® came to India in 2001 and currently has 580 restaurants in more than 70 Indian cities.

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