Published On: Mon, Aug 22nd, 2016

Renault India launches brand new KWID

kwidNew Delhi: Renault India, one of the fastest growing automotive brands in India, created history with its global car for conquest, Renault KWID. This Attractive, Innovative and Affordable car, is a true game-changer and volume driver for Renault India, amassing over 1,65,000 customer orders since its launch less than a year ago. Staying true to its commitment to keep building on the success of KWID with breakthrough product innovations, Renault launched the brand new KWID 1.0L SCe, which will offer a more powerful option to customers looking to purchase cars in the compact hatchback segment. KWID 1.0L SCe is launched at an affordable introductory price of only INR. 22,000 more than the 0.8L version.

Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, said, “Renault KWID has revolutionised the compact hatchback segment in India, delivering our promise of creating a new era in automotive history. It has generated unprecedented success in its category and has won the hearts of customers’ and automotive experts alike. At Renault, we are committed to continuous innovation and we are happy to launch the Renault KWID 1.0L SCe today. With this launch, we look forward to welcoming more customers into the Renault family as we endeavor to aggressively build our presence in India.”
THE IDEAL COMBINATION OF POWER AND DESIGN

Renault KWID has been designed and developed by Renault’s global teams, including India, making it a truly international car. The KWID 1.0L SCe has been built solid and crafted carefully, taking the feature rich KWID to all new heights of excellence and vivacity.

KWID 1.0L SCe will add greater diversity to the range, taking forward the positioning of KWID as a car that enables customers’ to ‘Live For More’. The brand new 1.0 litre SCe engine is optimally designed for better performance. The 4 valves per cylinder of the Double Over Head Camshaft (DOHC) layout ensures low pressure drop and super-efficient valve lift for a higher air filling; thus allowing the engine to make usable power at low end, mid-range and high-end rev bands. This high technology engine offers excellent drivability, be it slick city streets or on the highway.

KWID 1.0L SCe will also feature new Speed –Sport designer graphics on the doors, and two-tone gloss grey ORVMs, enhancing its style quotient.

UNCOMPROMISING SAFETY

Safety is of paramount importance for Renault, and all its products meet and exceed the requisite safety standards set by the Indian regulatory authorities. Apart from several active and passive safety equipment, Renault KWID already comes with the option of the driver airbag. Taking safety to the next level, the KWID 1.0L SCe offers first-in-class pro-sense seat belt pretensioners with load limiters, an important safety feature that is usually offered in upper segment cars.

TAKING FORWARD THE KWID LEGACY

With KWID, Renault is focused on getting the fundamentals right, in terms of product, design, features, technology, launch timing, value and strategy. KWID has been a true game changer in all these aspects and was launched at 98% localization, which was also an industry first, and also strongly resonated with the ‘Make in India’ vision. Owing to its high localization levels, Renault has been successful in offering a very low cost of ownership to customers.

KWID continues to have a large appeal to first time buyers, indicating that it is truly an aspirational product, offering an outstanding value proposition. Together with first time buyers, it has led to new consumer trends across urban and rural India, thus playing an important role in growing the Renault brand in India. With the new KWID 1.0L SCe, customers will have more options to select a car that best suits their needs.

“Our roadmap for India is very clear, with an immediate goal of achieving a market share of over 5 per cent. We will continue with our product offensive strategy in India, as is reinforced by the KWID 1.0L SCe launch, to substantially grow the Renault brand in India. Together with our product portfolio expansion strategy, we are also significantly increasing our sales and network reach in India. These efforts are matched by a clear strategy to enhance the customer brand experience, with several unique and pioneering initiatives already underway to ensure that customers’ have an unmatched association with the Renault brand,” added Mr. Sawhney.

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