Published On: Thu, Apr 7th, 2016

Raymond Introduces the Smartest Fabric in the World

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raymondJaipur: Raymond, the leading manufacturer, marketer and retailer of suiting fabrics announced the launch of a revolutionary new age fabric –‘Technosmart’. A fusion of fashion and technology, Technosmart offers distinctive features such as UV Protection, Wrinkle resistance, Breathability & Smooth Touch all bundled in a single fabric. The Technosmart collection is an exquisite range of Polywool fabrics from Raymond that are crafted for style, comfort and functionality. Keeping up with its commitment to offer Indian consumers the highest quality products, this latest offering from Raymond is ideal for crafting Suits, Trousers, Jackets and Bandhgalas.

Speaking during the launch, Mr. Ram Bhatnagar Vice President & Head, Sales & Distribution – Textiles Raymond Limited said, “Being an industry leader, Raymond has always been at the helm of innovations in textiles. Keeping in line with our numerous innovative products over the years, Technosmart is yet another offering from Raymond reaffirming brand’s commitment to offer consumers the highest quality product across price points. Technosmart – an intuitive new age fabric is a hallmark of technological supremacy that will be a game changer for the industry. With consumption trends undergoing a drastic overhaul, this latest offering is conceptualized for today’s discerning consumer who seeks functionality with style.”
An epitome of innovation and advanced product engineering capabilities of Raymond, Technosmart is a perfect fusion of outstanding properties like UV Protection, Moisture management, Easy care and Smooth Touch. Designed for offering utmost comfort, a special finish blocking harmful UV rays protects the wearer’s body thus keeping it cool. The unique moisture management capabilities ensure that body moisture is not retained within the fabric keeping the wearer cool. Given its strong resistance to wrinkles, Technosmart is a desired option for travelers and working professionals. Its smooth touch renders a unique luster thus making it a trendy option for occasions too.
In order to promote this innovative offering across this country a TVC was recently launched during the T20 World Cup. An exclusive offer of 50% discount on Trouser stitching is available to customers on raymondnext.com Raymond also plans to have an extensive digital campaign to reach its customers.
Technosmart is available across 700+ Raymond Shops and 1000 MBOs across the country. Price range starts from Rs. 1063/- and upwards till Rs. 2802/- per meter.

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