Published On: Thu, Feb 26th, 2015

JK Lakshmi Cement chosen among 100 most admired brands of Asia

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jklakshmiNew Delhi: JK Lakshmi Cement Ltd., the premier cement company from JK Organization, added one more jewel to its crown at the first Asian Brand Conclave event. The Brand was named among 100 most admired brand of Asia in the infrastructure category at the glittering award ceremony held at The imperial Hotel, New Delhi on 20th Feb 2015.

The award was conferred on JK Lakshmi Cement by Admired 100 Asia, an initiative of VWP world brands which is an international independent platform on branding that recognizes and pays tribute to renowned brands that have shown exceptional reliability and sustainability over the years. . ‘Admired 100 Asia’ is a research based list of selected brands from several Asian countries and have Ernst and Young as their process advisors with Research input by White Page international. JK Lakshmi Cement Ltd. received the award in recognition of its Brand Value proposition, Marketing Connect and innovation.

On this occasion, Mr C. S. Sadasivan, Chief Executive-Marketing, JK Lakshmi Cement said, “We are honoured to be chosen among the 100 most admired brands of Asia, which is a great achievement and winning it shows a genuine commitment to protect and fulfil the promises made to the consumer. It’s all about ensuring the consistent quality, delivering the same value and customer satisfaction year in and year out.”

JK Lakshmi Cement, a blue chip company with an annual turnover of over Rs. 2500 crores, started its first plant in Rajasthan in 1982. Today, the company has its cement manufacturing facilities in Rajasthan, Gujarat, Haryana and UP. JK Lakshmi Cement is also in the business of manufacturing and marketing of Ready Mix Concrete (RMC), high grade Plaster of Paris (POP) and Aerated Auto-clave (AAC) Blocks, etc. It has been in the cement business for over three decades and distinguishes itself on the basis of its innovative practices and initiatives aimed at customer satisfaction.

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