CARE India joins LEH LEH Sports to promote sports as a medium of change

CARE India joins LEH LEH Sports to promote sports as a medium of change bureau

New Delhi: In a novel initiative to break the rampant myths about women and girls, CARE India, a leading humanitarian organisation focused on ending poverty through women’s empowerment, is organising an amateur football tournament -- `Kick for a Cause’ – in partnership with LEH LEH Sports in Delhi on February 26, in connection with the forthcoming International Women’s Day.

The fun-filled football tournament, to be held at the Mini Football Ground in south Delhi’s Vasant Kunj, will have six teams, each with a female captain and at least three female members. All the balls in use will display stickers reading “Kick the Myth”.

The unique event is part of the ongoing iCARE campaign by CARE India to engage one million youth in support of women’s empowerment.

``A football tournament in a fun atmosphere involving women as team members and captains will be a very effective way to express the aspirations and efforts of women’s empowerment in a country that has showed bias against females for generations,’’ said CARE India Alka Pathak, Chief Advocacy and External Relations Officer.

The myths to be kicked in celebration of women are ``It’s Man’s World’’, ``Girls Belong in Marriage, not School’’, ``She Asked for it’’, ``Women are too Emotional and Soft’’ and ``Women can’t Lead.’’ To raise awareness among the participants and the viewers, players will be asked to choose one of the myths to kick and cite their reasons and views about the same.

``All these are merely myths that society still clings on to. Women have already knocked down the myths and are on par with men in the modern times. Sports is a great way to level the playing field and demonstrate equal capacity when provided with the right opportunities,’’ said Pathak.

"Kick for a Cause is an initiative created by LEH LEH Sports in 2011 to use sports as a medium for powerful change. We are delighted to partner with CARE India in staging Kick for a Cause 2012 to promote women’s empowerment", said Siddharth Pandey, the founder of LEH LEH Sports.

Teams will be formed mainly by the volunteers and ambassadors of iCARE, which has already created a buzz among students in schools and colleges around the city. Extending further involvement, a team from CARE India itself will be in action. CARE will present certificates to all participants and medals to the winners.

CARE India, which has been actively engaged in the activities for the empowerment of women through health, livelihood and education programmes across the country for the last 60 years, launched the iCARE campaign some months ago to tap the youth power in support of women.

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