Published On: Mon, Mar 21st, 2016

Hero Cycles Showcases latest in Bicycle Technology, a host of new launches at Largest Cycle & Fitness Expo

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herocycleLudhiana: World’s largest bicycle manufacturer Hero Cycles is showcasing a

series of its latest brands, from premium to mass products, at the largest exhibition of
India’s bicycle, fitness and sports industry that opened today in Ludhiana.

This is the 4th edition of the annual India International Cycle, Fitness & Outdoor Sports
Expo that brings together the best in bicycles, fitness and outdoor sports equipment
industry.

A unique platform for establishing business ties, the annual exhibition brings together
dealers, distributors, importers, entrepreneurs and manufacturers from across the country
to Ludhiana every year to scout for business opportunities.

A haven for fitness enthusiasts, the exhibition showcases the latest innovation and
technology in the field of bicycles, fitness equipment and outdoor sports equipment.

Hero Cycles, the leader in India’s bicycle industry, is showcasing one of the largest cycle
stalls at the exhibition, dedicated to its wide gamut of products and brands, most of which
have a separate catchment zone.

From high-end technology-driven fitness bikes that dominate the premium segment to mass
consumption products that are part of everyday Indian’s lives, Hero Cycles has an enviably
large portfolio of products. The twin objectives of Hero’s participation at the expo are to
display its new models, as also showcase the grandness of the portfolio of products that
Hero has on board to offer.

“This exhibition is a very fruitful platform for all stakeholders involved in the bicycle
and fitness segment, which is emerging as a fast growing sector in India. Not only for
business opportunities, is this expo also very interesting from the perspective of the
consumers. A large number of people from all walks of life visit the expo and take a
first-hand look at what is new in the cycling industry. Bicycling as a fitness activity is
gaining new converts in India today with rising awareness about the need to maintain
fitness and physical activity. In the coming decade, we are sure to see more and more
people take to bicycling as a fitness and leisure activity. Hero Cycles takes pride in the
fact that it caters to each and every segment of Indian bicycle consumer – from mass to
premium. We are showcasing our wide gamut of products at the expo,” said Mr. Pankaj Munjal,
Managing Director, Hero Cycles.

Among major attractions that Hero Cycles is exhibiting at the expo is the latest range of
15 new active sports products in the premium UT/ UT Edge brands. Specially dedicated to
fitness enthusiasts and people who prefer cycling as a workout and leisure activity, the
products in the UT and UT EDGE range are performance savvy and technology driven. With
feature driven components that enhance the cycling experience and a design finish in
fashionable colors, the UT products are sure to catch the attention of fitness enthusiasts.

Hero Cycles marked its entry into the high-end European bicycle market with the acquisition
of Avocet Sports last year, which was Hero Cycles’ first overseas acquisition. At the same
time, Hero Cycles also acquired Firefox Bikes as a strategic move to cement its position in
the fast-growing premium cycling segment in India.
Hero Cycles has been aggressively driving growth by clocking a robust 11% growth in the
Indian market. With the acquisition of ‘Firefox Bikes’ Hero Cycles now also commands
dominance in the double-digit growing premium segment and continues to maintain its
dominance in the mass segment with over 45% share.

The Hero Cycles Stall No P-1 at Hall A will remain open for all from 10 AM to 6.30 PM on
18th and 19th March; and from 10 AM to 7.30 PM on 20th March.

The 3-day expo is being held at the Govt College for Girls, Rakh Bagh.

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