Published On: Tue, Feb 3rd, 2015

Cross Learning mission of Industries on CSR- JSPL visited by Rourkela Steel Plant officials

Angul:rsp In a cross-learning initiative on sustainable CSR Projects, a

delegation of Senior Officials from Rourkela Steel Plant (RSP), visited the CSR
interventions by Jindal Steel & Power Ltd (JSPL) at Angul today. The team comprising of
Smt. Manjari Prasad, President, RSP’s Deepika Mahila Jagriti Sansthan (DMS) Smt. Sharmistha
Das, Vice-President (DMS); Smt. Jyotshna Acharya, Vice-President (DMS); Mr. P K Pradhan, GM
I/C (P&A) and other officials were received by Mrs. Sujata Saraogi, President of Jindal
Mahila Samiti; Dr. SK Mahapatra, VP & Head of HR (JSPL), AVP, CSR&R Mr. S.K. Shrama, and
DGM – CSR Mrs. Puspalata Satapathy and other senior officials of JSPL.
The team visited various women economic empowerment projects promoted by the JSPL
Foundation, the CSR Arm of JSPL for rural women in its periphery villages. They took
special interest in low cost sanitary making unit and herbal soap and body care unit eco-
spa. They discussed with the officials as well as SHG members to explore the possibility of
establishing these units at Rourkela, under the CSR initiative of RSP.
Mr. DK Saraogi, Executive Director and Location of JSPL, said, “At JSPL, the CSR
initiatives are aimed at improving the quality of life of people for whom we work. It is a
privilege to have the RSP team visit our CSR activities. This not only speaks about the
quality of our work but also creates opportunities for mutual learning between JSPL and RSP
to further enhance community development through CSR activities. Such Cross Learning
exercises will be benefiting the Industries and the Community to draw synergy from each
Appreciating the CSR activities, Mrs. Manjari Prasad, President of Deepika Mahila Jagriti
Sansthan, said, “RSP has been implementing various socio-economic developmental activities
in Rourkela and its peripheral areas. We were inspired by products made by these Self Help
Entrepreneurs (SHEs) and came here to see the activities. We will use some of the learning
we gathered here to improve our programme”.
JSPL Foundation’s flagship Programme of Kishori Express has encompassed more than 25000
adolescent girls for hemoglobin tests, need based supplements and software based awareness
build up through Customized Vans operating in 321 villages in two Revenue blocks in Angul
District with the objective of controlling anemia in adolescent girls and preventing IMR
and MMR in partnership with National Health Mission and ICDS.
Under the sustainable Income Generating Projects, JSPL has promoted Women SHGs to
manufacture low cost sanitary napkin under the name of ‘Sshodashi’. It is being provided to
young girls through Kishori Express and other channels to improve their access to better
menstrual hygiene. Through the Eco-Spa unit, rural Women SHGs produce high quality body
care products from locally grown fruits, vegetables and herbs. Backyard herbal gardens are
developed where women grow the aloe-vera, hibiscus, rose and basil to supply the raw
Besides, above two initiatives the delegation also visited other SHG activities such as the
diversified jute product making unit Odi-Fab, incense stick making unit Sugandhi with the
marketing tie up with the ITC Ltd , Stitching unit Srijan, Food Processing unit Chaiti,
Community Diary, Mushroom Cultivation Unit as well as recycle paper making unit.
The JSPL Foundation’s model of Women Empowerment has received wide appreciation from the
Development Agencies as it consciously provides enabling assistance to the Women SHGs with
capacity building, tools and machineries and marketing linkages has a sound exit policy in
place. The NABARD Consultancy’s Socio Economic Study Report indicated that such sustainable
women focused social initiatives of JSPL have resulted in holistic improvement in the
Quality of Life of the Women living in the R&R Colony and in the Periphery Villages of
JSPL. Several laurels and awards including the Golden Peacock Award, Best Women Empowerment
Award and the Inclusive Business Award have been received by JSPL, Angul for its high
impact CSR Projects.
Every Year the CSR Initiatives of JSPL are visited by representatives of other Industries
from India and abroad, University Students and Faculties , Policy makers and Senior
Officials, Peoples’ representatives, Association of Industry and Commerce Bodies and
prominent Media persons.

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