The Web giant has created Google+ Pages, a place where businesses can add their own content so customers and fans can connect with them.
"So far Google+ has focused on connecting people with other people," Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post. "But we want to make sure you can build relationships with all the things you care about--from local businesses to global brands--so today we're rolling out Google+ Pages worldwide."
As Google+ rivals Facebook and Twitter have known for some time, corporate accounts are a key piece of the fabric of a social network. Businesses want to connect directly with their customers. And customers are more than happy to shower affection on brands they like, particularly if those companies reciprocate with deals and freebies via their social networking sites.
Since Google+'s launch in June, corporations have tried to establish a presence on the service. Google actually shut down non-individual user accounts in the early days of the service as it focused on developing the consumer service. A week later, Google began testing corporate accounts after "thousands upon thousands" of businesses applied to be guinea pigs for the service.
On Google+ Pages, businesses can start sharing information about themselves, and invite customers to chat with them over the services Hangouts video conferencing technology or beginning conversations by simply asking questions seeking feedback. Already, the service has companies such as Macy's, Pepsi, Toyota and H&M using the service.
What's more, Google is baking Google+ Pages into its search results.
"People search on Google billions of times a day, and very often, they're looking for businesses and brands," Gundotra wrote. "Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search."
The first is simply surfacing Google+ Pages in search queries. Google is also adding a feature it calls Direct Connect that lets searchers quickly call up a Google+ page by adding a "+" before their query. So it car shoppers are interested in learning more about Toyota models from the company's Google+ page, they can search "+Toyota" and be directed to the car-makers Google+ page.