Published On: Thu, Nov 29th, 2018

Bring in the festivities with the bold and exciting eco-friendly collection from Parx

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Cuttack: It is that time of the year again when the country is all geared up to celebrate. This festive season get ready to steal the show with the all new collection from Parx, the premium casual lifestyle brand from the house of Raymond. With ‘Future Forward’ as the theme, the new Autumn/Winter collection takes inspiration from Physical Places and Digital Elements, encompassing physical world representations and orbital transitionary hues. Printed in digital ink, the designs make for the perfect attire this festive, wedding and upcoming party season.

Augmented by an eco-friendly range, the new AW ’18 collection is based on sustainable fashion. Characterised by great functionality the collections brings together a range of eco-friendly recycled fabrics along with organic cotton, acrylic, wool, viscose and bamboo blends, to support a healthy environment and eco system. The phygital or orbital rangeis reminiscent of space exploration, and is a perfect balance between bright colours and dark tones, making the collection a great alternative to traditional wear.

The key collections from Parx AW’18 are Orbital inspiredDigital Print shirts and t-shirts, Graphic T-shirts, Eco shirts, Eco Denim, Shackets, Yoga Chinos & Denims that will complement the festivities in the perfectly stylish way. The Parx AW’18 collection also contains reversible Shirts and Jackets, Sleeveless Quilted Jackets, Scuba and Leatherite Jackets, Graphic Sweatshirts, Accessorised Trousers and Velvet Chinos, making Parx a coveted choice of today’s fashion embracing and tech savvy youth.

Commenting on the launch of the AW’18 Collection,Pragati Srivastava, Brand Director, Parx said,“This festive season, our vibrant, offbeat, yet contemporary eco-friendly collection is inspired by the theme ‘Future Forward and made by using recycled and organic cotton, cotton bamboo and tencel blend. This collection brings to the fore adventurous prints and bold colours, along with being high on quality, style and performance. What makes this collection exciting is that it’s well suited for both routine and celebrations.”

Some of the highlights of the season:
ECO: The concept of sustainability is embraced on all levels of yarns, finishes and washes. Recycled cotton, organic cotton, BCI (Better Cotton Initiative), cotton bamboo, tencel blends, Sorona, recycled PET (Polyethylene Terephthalate), PCW (Post-consumer Waste), Midori finish and Eco washes are used in the categories including shirts, t-shirts, sweatshirts, trousers and denim.
YOGA: Yoga denims and yoga chinos make use of super stretch fabrics that suit one‘s active lifestyle. They provide comfort and easy movement.

DIGITAL:Physical spaces, constellations and the night sky are rendered digitally to create hyper-real digital prints on shirts, t-shirts and sweatshirts.
DRESS CODE: A new evening line collection has been introduced in t-shirts with 3D prints, jacquard polos, structural stripes and a touch of woven suede. A perfect mix of gloss, glamour and elegance with a balanced sophistication to provide an offbeat yet casual look.
The Parx ‘Future Forward’ Autumn Winter’18 collection will soon be available at all exclusive Parx Stores, leading online portals, Raymond stores and leading fashion outlets across India.

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