Published On: Sun, Feb 8th, 2015

BRICS Chamber of Commerce and Industry organizes Swachh Bharat Conclave’15

bricsReport by Santanu Ganguly, New Delhi: Swachh Bharat Conclave’ 15 was organised by BRICS Chamber of Commerce and Industry (BRICS CCI), a non-profit and non-government organization of promoting commerce and industry in world’s most prominent and emerging economies namely, Brazil, Russia, China, India and South Africa. Ms. Poonam Mahajan, Member of Parliament, was the Guest of Honour at Swachh Bharat Conclave’ 15 held at Children’s Academy School, Thakur Complex, Behind Sai Dham, Kandivali East, Mumbai. The conclave witnessed students participating from fifteen schools across Mumbai. Valedictory Guest of Honour was Mr. Anand Raj Anand (Music Director, Composer, Lyricist and Playback Singer). Mr. B.R. Saini (President) & Dr. B.B.L. Madhukar (Secretary General) BRICS CCI made the opening remarks to the distinguished audience.
This initiative is a part of the continuous support of BRICS CCI to Prime Minister Shri Narendra Modi’s food for thought of keeping India clean. BRICS CCI was supported by representatives from Creya Learning, who undertook the objective of providing guidance on the aforesaid program and helping the children create models based on the core theme of ‘Reduce, Recycle and Reuse’. The models were presented to a panel of judges. The event also witnessed presentations on Waste Management by Debartha Banerje of Sampurn(e)arth and on Internet enabled urban farming by Greenopia and Principal India. The event is sponsored by Creya, Next Education, Sampurn(e)arth, Greenopia and Principal India amongst others.

Speaking at the conclave Ms. Poonam Mahajan, Member of Parliament said “This is a great initiative by BRICS CCI that will surely encourage the young children, the future of our country towards the bigger agenda of Swachh Bharat. Emphasizing the need of cleanliness among the youths, Ms Mahajan said, every Indian should practice and impart the cleanliness habits at home as well as in the society considering the fact that India needs to be an advance nation in the next decade”.

Commenting on the objective of the conclave planned, Dr. B.B.L. Madhukar, Secretary General, BRICS CCI, said, “BRICS Chamber of Commerce has joined hands with millions of Indians in Swachh Bharat Campaign. Our main motive is ‘awareness’ among children so that it can be passed on to others so that there will be a cycle of information which is important for this cleanliness programme. We strictly believe that we can’t buy a clean environment, we have to make one and to achieve this, we need stricter policies and individuals must learn to do their deeds. And through this conclave, we aim to educate the students and their parents the mantra of ‘Reduce, Recycle and Reuse’.”

‘Reduce’ simply put is to, cut back from where you are now. It means judicious usage of resources and energy. Waste reduction starts when we start cutting down on our shopping list i.e. buy only what you need, buy products that can be reused, buy products with little packaging, reduce paper waste. ‘Recycle’ is collecting and re-processing materials that could be a trash, so that it can be used again. ‘Reuse’ keeps new resources from being used for a while longer, and old resources from entering the waste stream. It’s as important as it is unglamorous, he added.
The Swachh Bharat Abhiyan by Prime Minister Narendra Modi, aims at making India a clean country by 2019, the 150th birth anniversary of Mahatma Gandhi.

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