Published On: Wed, Mar 29th, 2017

Berger Paints India commenced commercial production at their Jajuri plant, near Pune in Maharasthra

Pune: Berger Paints India Ltd., the second largest paint company in India has commenced commercial production of its Automotive & General Industrial paints production plant having a capacity of 4,800 KL/MT per annum at Jejuri near Pune, in Maharasthra on 27th March, 2017.

 

This facility will strengthen the company’s supply capabilities in respect of Automotive & General Industrial paints and the capacity will be enhanced to 24,000 KL/MT per annum in phases.

 

Berger Paints India Limited is one of the largest paint companies in India with a gross turnover of more than Rs. 5,000 crores. Berger Paints is present in all segments of paint including decorative, automotive, industrial, protective and powder coatings.

 

About Berger Paints

 

Berger Paints India Ltd. is the 2nd largest decorative paint company in India and also the 6th largest in Asia. The company ranks 35th among the top 50 brands in India as reported by Millward Brown in their BrandZTM Top 50 most valuable Indian brands research study. The company has always been a first mover in establishing a number of trend setting innovations starting with Color Bank Machines to their latest innovation which include Berger Express Painting and products like Silk Glamour and WeatherCoat Anti Dust. The company has moved a step ahead in its efforts with launch of 2 innovative products

 

Silk Glamour is a luxury emulsion for interior walls that gives it a rich-glam finish due to its unique crystal reflective technology. WeatherCoat Anti Dust, with its unique Dust Guard Technology gives it enhanced Dust Repellence properties and keeps the house looking new for years. The TVC for the rides on one of the most popular songs in Indian History, Manoj Kumar’s “Mere Desh Ki Dharti” to eulogize the India of Today which is evolving and progressing every day.

 

Berger Express Painting promises customers a unique experience of “Faster, Cleaner and Better” painting through the use of automatic painting machines.  The Mechanization of the painting process ensures a better quality job in lesser time at no extra cost living up to the promise of “Faster, Cleaner and Better”. The company has set up 18 I-Train centers to train applicators on customer sensitization and to ensure that the customer painting experience is enhanced. Besides soft skills the applicators are trained on usage of tools, application of various Berger products.

 

The company has come a long way since its inception during the British-India period. What started as a paint manufacturing company has changed its DNA over the years to cater to latest consumer tastes and preferences. Berger Paints now considers itself to be in the business of décor and aesthetics and not merely selling cans of paint.

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